TRAINING AND EDUCATION

The importance of training and on-going education can not be over emphasised.

At RE/MAX Westcoast, in addition to the on-going training and education offered by the RE/MAX system, we have an in-house training session for new licensees. It is a comprehensive 6 week course (12 sessions) done in our office.

RE/MAX of Western Canada offers a variety of tools to jump-start your career. The following is a list of courses and training available for both new and experienced agents.

RE/MAX Power Start Program - Build Your Business the RE/MAX Way
Sales Associate Orientation (SAO) - Understanding the RE/MAX System
Brian Buffini's 100 Days to Greatness
RE/MAX Satellite Network (RSN)

RE/MAX Power Start Program - Build Your Business the RE/MAX Way
The RE/MAX Power Start Program is designed to help you build a successful real estate business. It provides you the systems and concepts necessary whether you are launching your career or simply taking it to the next level.

Powered by personality, experience and knowledge, topics in the RE/MAX Power Start Program cover a variety of areas including marketing, prospecting and personal development.

• Prospecting Systems
• Working with Buyers
• Seller Presentations
• Marketing and Promotion Ideas
• Building a Referral Based Business

The RE/MAX Power Start Program features hands-on training with each student associate completing workbook assignments. You receive reference materials plus a manual full of postcards, feature sheets and other promotional ideas that have been successfully used by sales associates in building their business. The Power Start Program is held 10 times a year, over a three-day period, in conjunction with our Sales Associate Orientation. For times and dates, please see our events calendar.

Sales Associate Orientation (SAO) - Understanding the RE/MAX System

• RE/MAX Culture and History
• Advertising and Trademarks
• RE/MAX Programs
• RE/MAX Technology
• Referral Systems

This program is designed for sales associates new to RE/MAX. The extensive orientation guides associates through all the tools and resources available within the RE/MAX System. SAO is held 10 times a year. For times and dates, please see our events calendar.

Brian Buffini's 100 Days to Greatness
Brian Buffini introduces an agent training program. Featuring a dynamic, step-by-step curriculum, it teaches the fundamentals of lead generation. 100 Days to Greatness will help you produce a consistent stream of high-quality referrals.

This is a 14-week training/accountability program, featuring the following:

• Five 90-minute video segments with specific action steps assigned each day.
• Step-by-step program on how to generate leads quickly and consistently.
• Course materials, including dynamic marketing tools and supplies for 100 days.
• An intense course in the fundamentals of doing business by referral, including specific dialogs and interactive role play.

The course includes a number of workbooks, videos and CDs. Dave Liniger, Chairman of the Board & Co-Founder of RE/MAX International has this to say about the program.

Brian Buffini's 100 Days to Greatness is an outstanding program for real estate associates at all levels of experience. For beginners seeking a solid foundation and that "path to success" and for veteran agents looking to take their careers to new and higher levels of production, Brian Buffini provides solid, useable and proven techniques for greatness in the real estate business. Unquestionably, this is a course I recommend for the serous and career-minded real estate agent.

RE/MAX Satellite Network (RSN)
News. Views. Motivation. Education. RSN has it all. Four hours a day, five days a week.

No other organization has a communication tool to match the power of RSN. RSN education eliminates travel time and expenses involved in attending conferences and seminars.

RSN offers a number of courses and programs that are suited for new associates. Many of our offices tape programs and thereby create a library of training tapes. Topics include:

• Business Programs
• Sales Training
• Technology Training
• Web/Internet
• Motivational Speakers
• Accredited Courses

RSN courses fulfill requirements for a number of professional designations, including the ABR (Accredited Buyer Representative), CCIM (Certified Commercial Investment Member), CIPS (Certified International Property Specialist) and the new SRES (Seniors Real Estate Specialist).

Besides structured education and technology training, RSN features presentations by top industry educators such as Howard Brinton and David Knox and RE/MAX panelists share their expertise in all areas of real estate.

Looking for technology help? There are a number of programs available on RSN, with emphasis on Agent 2000, Microsoft Outlook, Publisher, Word, PowerPoint and Quicken software programs.

An Invitation from RE/MAX...
RE/MAX agents dominate the market with their experience, their professional training and their individual performance.

The RE/MAX goals have remained unchanged since the beginning: Create a working environment that will attract the best agents by offering them opportunities to succeed and to enable them to grow on a personal and financial level. It is no surprise to note that even the skeptics have since tried to imitate the RE/MAX formula!

Why wait any longer? Decide on your future now and join the RE/MAX team. Are you interested in becoming a real estate agent and eager to find out more about the exciting career possibilities at RE/MAX? For further information, email us at (our email form)or call 604.273.2828

Benefits and Competitive Advantages of RE/MAX Affiliation
Every program and service that RE/MAX provides is designed to enable Associates to reap the maximum reward for their efforts and to help them reach their full professional potential. From national television advertising to a global referral network and from the RE/MAX Satellite Network to state-of-the-art electronic tools, RE/MAX offers it all.

The RE/MAX Concept
The name RE/MAX was coined from the words "real estate" and "maximums." In exchange for paying a management fee and a share of monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services. RE/MAX Associates share office expenses and a common identity and retain their earnings.

National Advertising
Prime-time RE/MAX images fill television screens in homes across North America generating more than 5 billion impressions annually.

Public Relations
RE/MAX public relations takes many forms - from charity sponsorships to sports marketing through the RE/MAX World Long Drive Championship and auto racing.

Freedom in Advertising
While all RE/MAX Associates contribute to group advertising funds, you determine how to invest in your own individual advertising and personal promotion. At RE/MAX, it's the Associate - not the Broker Owner - who decides how much he or she spends on advertising and which media to use to best serve customers. Unlike agents with other real estate operations, RE/MAX Associates receive the leads that their efforts generate. The independence and creativity of RE/MAX Sales Associates are nowhere more visible than in personal promotion activities.

Build a Personal Sales Team
At RE/MAX, you are free to hire licensed or unlicensed assistants, or create a sales team with members specializing in various aspects of the business - all within the overall management framework of the brokerage. This freedom enables you to build your business to any level you desire.

Advanced Business Training
Since it doesn't have to cater to inexperienced or marginal producers, RE/MAX training immediately jumps to the top producer's core need - increasing business without increasing work time. All RE/MAX training focuses on this goal, whether delivered via the RE/MAX Satellite Network (RSN®), national and regional conventions or office-level training sessions. An increasing number of RSN® courses are worth credit for continuing education or professional designations. A typical RE/MAX International Convention includes more than 130 educational sessions, including numerous courses offering credit toward professional designations.

International Referral Program
The RE/MAX Referral Program has proved to be more successful than any other referral system in North America. Full-time quality Associates sending leads directly to other full-time quality Associates provide better service for customers and extra income for themselves. With the RE/MAX Web Roster on Mainstreet - which is updated daily - it's easy to find an ideal recipient and automatically generate and send referral forms.

Most Recognized Logo in Real Estate
The RE/MAX Hot Air Balloon is one of the most recognized symbols in real estate, a reflection of large market share. The "Above the Crowd®" logo soars on RE/MAX advertising and promotion worldwide.

More Signs, More Ads, More Prospects
When an office is filled with top-producing agents, the result is more yard signs and advertising throughout the market and more customers walking into or calling the office. Momentum picks up even more because only competent professionals handle the floor - converting a high percentage of off-the-street business into listings and sales.

Experiment and be Creative
RE/MAX Associates are innovators. They were among the first to aggressively embrace personal promotion and buyer agency and to adapt technology to the real estate sales process. New ways of doing business don't depend on top-down approval. The innovations start in the field and the RE/MAX system responds with support. RE/MAX Affiliates are encouraged to be the first to pioneer trends that lead to increased productivity.

Have all the Advantages of Owning a Business without the Disadvantages
At RE/MAX, you enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the brokerage bills paid, dealing with business ownership tax issues and meeting other regulations that are among the day-to-day responsibilities of the broker. This arrangement frees you to focus on selling real estate.

Control Your Expenses
At RE/MAX, you have complete control of how much of your income you put back into your business and how you allocate business expenses.

Benefit Fully from Business-Expense Tax Deductions
The maximum commission concept means RE/MAX Associates don't immediately lose a percentage of income - and thus the tax deductibility of that "expense" - to a broker.

Set and Attain Your Own Goals
At RE/MAX, you create your own business plans and set your own goals. No manager will tell you how many sales you need to make or whether it's appropriate to pursue a particular professional designation. You schedule your own vacations and work under your own pressure, not someone else's.

Control Your Work Schedule
Having the freedom of being in business for yourself, you can set your own income goals at RE/MAX and plan the use of your time accordingly. Convinced that leisure time is crucial to professional success, RE/MAX encourages Associates to take time for other areas of their lives and to recharge their energies.

Personal Promotion
At RE/MAX, Sales Associates have the freedom to be creative with unlimited promotion and advertising to generate a continual stream of qualified prospects.

Prosper in any Market
RE/MAX synergy, services, the maximum commission program, referral and repeat business, and real estate experience, enable RE/MAX Associates to survive - and even flourish - in down markets.

The Real Estate Leaders®
RE/MAX was the first network in the industry to pass the sales milestone of 1 million transaction sides in a single year. Nobody in the world sells more real estate than RE/MAX.

Repeat and Referral Customers
RE/MAX Associates have built up reserves of satisfied customers. About 70 percent of RE/MAX transactions result from repeats and referrals, quality prospects that require far less qualifying than new customers. The less predictable sources of business make up about 30 percent of the transactions of RE/MAX Associates. When a recession hits, it's the salesperson with the contacts and the referrals who continues to thrive.

Choose Your Specialty
Being in business for yourself at RE/MAX, you have the flexibility to choose your listing and sales specialties. A glance at the web roster shows more than 20 residential and commercial specialty areas declared by RE/MAX Associates. These include auctions, buyer brokerage, condominiums, farm and land, luxury homes, military, new construction, relocation, rentals and vacation and resort properties - the entire property and housing spectrum.

Specialize in Real Estate Sales, Not Marketing Unrelated Services
With RE/MAX there is no pressure to market products or services in conjunction with the real estate transaction. There is no risk that the success of a transaction will be tainted by a customer's experience with a product or service over which the agent has no control. No mandatory home warranty programs. No home improvement projects. No hotel or car-rental pitches.

Worry-free Vacations
At RE/MAX, it's not going to be the new kid who fills in on a suddenly sensitive deal because the broker thinks the experience will do him some good. When you are away from work, only competent professionals are there to shepherd transactions forward.

Enjoy the Pride that Comes with Running One's Own Business
RE/MAX Associates are perceived as being independent entrepreneurs. This earns the respect of industry peers and other professionals in the community. And most important, it generates an intense internal pride that comes from making your own way.

Unlimited Opportunity to Succeed
At RE/MAX, your success is limited only by your ability, determination, and hard work - not by restrictions one finds in conventional real estate companies. At RE/MAX, quality people who are serious about excelling in the real estate business have the freedom to realize their full business potential. The professionalism and experience of existing RE/MAX Sales Associates contribute to the success of each new Associate.

In addition, RE/MAX name recognition, reputation for quality service, and market strength - rapidly becoming worldwide in scope - provide Associates a considerable advantage when competing for clients.

Take a Step Above the Crowd®
If you are interested in joining one of the fastest-growing real estate organizations in the world, email us at (our email form)or call 604.273.2828

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